获取最新ULI内容：《放大ESG中的 "S"：房地产社会价值路线图》
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报告摘要：体现社会价值，即除财务回报之外房地产投资和开发对社区产生的积极影响，正日益成为城市领导者、房地产业主、投资者和开发商的首要任务。然而，由于缺乏通用的定义、标准和工具来制定战略、管理和衡量社会价值，进一步的投资受到了阻碍。新冠疫情让房地产社会价值这一话题变得更加适时和切题。对房地产业来说，新冠疫情改变了行业的游戏规则，虽然它给行业带来了重大的风险，但同时它也打开了机遇之门：让我们可以用新的和不同的方式思考如何重新利用房地产并将其与基于当地场所的需求联系起来，以及房地产行业在帮助解决社会和空间不平等问题方面所发挥的作用。现在，把人和场所作为房地产的核心，可谓恰逢其时。
《放大ESG中的 "S"：房地产社会价值路线图》旨在针对如何定义、创造、衡量和优化整个房地产行业的社会价值而达成一种更好的共识。它不仅概述了房地产在创造社会价值方面的作用，还探讨了当前房地产行业在社会价值创造和衡量方面的观点和新兴实践。报告描绘了用于衡量、管理和报告社会价值的现有框架和工具，并希望指导读者将创造社会价值绘制进房地产行业发展的路线图。
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Report Summary: Demonstrating social value, the positive impact that real estate investment and development can have on our communities beyond financial returns, is increasingly becoming a priority for city leadership, real estate owners, investors and developers. However, a lack of common definitions, standards and tools to strategize, manage and measure social value is holding back further investment. The COVID-19 pandemic has made this social value topic even more timely and relevant. COVID-19 is a game changer for the real estate industry and while it has brought major risks to the industry, it has also opened up opportunities to think in new and different ways about how to repurpose and link real estate to local place-based demands, and the role of the real estate industry in helping tackle social and spatial inequalities. Now is the time to put people and places at the heart of real estate.
Zooming in on ESG: A Roadmap for Social Value in Real Estate aims to develop a shared and better understanding of how to define, create, measure and optimize social value across the real estate industry. Not only it gives an overview of the role of real estate in creating social value, but it also explores current industry perceptions and emerging practices related to social value creation and measurement. The report also maps existing frameworks and tools used to measure, manage and report on social value and guidance towards a roadmap on how to incorporate social value creation in real estate.
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